It’s not a new ship for Holland-America nor is it a new cruise line based in China. Carnival’s big announcement is a new cruise line, called “fathom’, set up to be a first of it’s kind, to offer week-long “social impact” vacations to developing countries such as the Dominican Republic.
The line will be Carnival’s 10th cruise brand and will launch in 2016 with a single ship, the 710 passenger small cruise ship Adonia, which currently sails for Carnival’s UK based P&O Cruises brand. “fathom will cater to an underserved market of consumers who want to have a positive impact on people’s lives, and aren’t always sure where to begin” - Carnival Corp CEO Arnold Donald said in a statement during the announcement.
The Adonia will be based in Miami and will sail every other week to the Dominican Republic, where passengers will have a choice of volunteer activities such as teaching English in schools, helping to cultivate cacao plants and building water filtration systems. At the helm, as President of this new venture, will be Tara Russell. Her resumé includes stints with a number of nonprofit and for-profit social ventures, including Create Common Good, a company dedicated to providing training and employment to refugees and women at risk.
Departing Miami on Sundays, the ship will arrive in the Dominican Republic on Tuesdays and passengers will have three days to participate in volunteer activities before the Adonia sets sail back to Miami.